We find out what your users want
We’re Alla and Olha and this is the work we love.
Founders bring us questions like: what should we build? Who is it for? What do we ask users? Should we invest in bringing our internal product to market?
To answer them, we find your target audience wherever they are (building for basketball players? we’ll show up at the training court), talk to them, dig into your product’s analytics, and map the market landscape.
Sound familiar?
“We’re shipping 10 features each week, nobody is buying.
More building won’t fix that. We stop the feature train, find the people this is for, and learn what would actually bring them in.
“We built this tool for ourselves. Should we sell it?”
We test the market before you spend on go-to-market. Sometimes the answer is no — that’s a result too.
“People sign up, then vanish.”
We map where they drop off, formulate hypotheses why it is happening and test each one.
“We have three product ideas and one team.”
We help you decide where to focus with market evidence.
How we get answers
We find your target users and talk to them; we check the market, your product analytics, and run a small paid ad test to get both qualitative and quantitative data.
“Walk me through the last time you experienced this problem.”
“Who offers solutions to this problem and what is missing on the market?”
“Where exactly do users stall: sign-up, project setup, or adding a new task?”
“Two value propositions — which one do ICP actually click?”
A few engagements we can talk about
Shipped a fix in 3 weeks instead of building for 3 months
The founder was convinced the product needed feature X. Twelve interviews later, users were leaving over onboarding — not features.
Read the full story →A confident “no” that saved a go-to-market budget
An agency wanted to productize an internal tool. We mapped the competitive landscape and interviewed target buyers — the willingness to pay wasn’t there. They kept the budget.
Read the full story →Found why trials never converted — in the users’ own words
Sign-ups were healthy, paid conversion wasn’t. Exit interviews with churned trial users surfaced one pricing objection nobody inside the company had heard.
Read the full story →What you walk away with
A validated product strategy
A direction tested against real users and the market around you — with the evidence and conclusion attached.
Interview recordings & synthesis
What users said, what it means, and what to do next.
An ICP your marketing can use
Who your user is and where to find them.
A prioritized roadmap
What to build first — and what can wait, and why.
A go / no-go recommendation
In writing, with the reasoning. Whether the answer is “build it” or “don’t”.
Bring us your question
The first conversation is free. We reply within a day.
Prefer email? Write to us at hello@uaproduct.team.